Developing Imagery

Creating primary images from which I could develop my concept from, I thought I would start with different objects that would reflect my themes of futuristic and mechanical. I achieved this by breaking up a VCR and photographing a metal flour whisk up close so that it resembled an air vent fan. By photographing these different textures I created a good base to develop my themes and began to combine them with some architectural structures that I felt were futuristic. I wanted my style to develop and mature organically and I believe that the Future and the Mechanical are the natural progression from my practise unit 'Coding'. I wanted to be linked to spreads and trends that I have seen in current Magazines such as VOGUE, F. TAPE, FLAUNT and MUSE. The fashion industry is more interested in the unknown due to its ambiguity, no one can predict what fashion will be like in 50 years.

(VOGUE, AUG:2013)

I wanted to develop and push the images I produced further. Some positive feedback came from my practise Unit when I projected images on to a figure so that I could see how they looked on the body in a 3-D format developing my concept. I did this by projecting these images on to both a male and female figure to see which worked best. Some of the images were very successful, however they felt more developmental and therefore are not going to feature in my final Magazine. However this process of selecting images that work and those that do not is very key to my practise as an Art Director.