Sunday, 30 March 2014

Art Direction


As Art Direction is my speciality I want to be the brains behind the amalgamation and the harmonious display of every element in my inspiration/trend book. I visualised a vast amount of my magazine being made up of a photo shoot styled in Sport Luxe whilst integrating my mechanical and futuristic themes. The model I selected was very petite with a very striking face with a strong jaw line that I thought would work well in the shoot. I originally wanted the location to be in a metal scrape yard, however I was prohibited to enter the yard let a lone have a photo shoot in it due to health and safety. Therefore I decided to have it on the roof top terrace at Manchester School of Art, which worked to my advantage due to the silver-matte backdrop and the black geometrical structured chairs reinforcing my futuristic theme




I researched certain poses I wanted my model to mimic and they were very successful. I wanted to make the overall style quite simple and predominantly use white, as I wasn’t sure if I wanted to displace anything onto the garments during the editing process. I kept her make up minimal and used white eyeliner and silver/gold eyeliner on her lips, which are both on trend. 






















(Haunted Barque Editorial) 


Due to this shoot being so successful I wanted to do another one but with a male model to contrast with the female shoot and possibly edit them into each other’s shoots. I found a male model that I felt would complement and contrast with my female model. I used a similar look in this shoot mainly being influenced by Sport Luxe however bringing in some metallic items to accentuate the futuristic theme. The hardest part of the whole photo shoot process was selecting the images that I could move forward into my book and which ones would work well in a layout.




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