Branding

Branding is something that I have started to consider a lot more as this project is about presenting ourselves to the outside world. In order to promote HUMANOID to the outside world and develop my brand I considered making promotional post cards which could be shown at the degree show. I ordered two types of postcard, one with my female model on the front and one with my male including all of my details on the back. These were very successful as I chose very strong images to go on the front. However they were very expensive and so I need to consider whether it will be cost effective for the degree show to have both postcards and business cards if they are providing the same function. 

However it was good to see my image on a different scale and on a different type of paper. Branding is an avenue I have been researching for outside opportunities, Branding is such a huge party of society today and the design process that accompanies a brand is key. Therefore I researched London based branding companies largely based within food packaging companies that have illustrative and photographic qualities to their brands. I have sent the top ten a hand written letter asking for work experience this summer. I have also applied for a design internship at SpeakMedia UK, which is a company that specialises in branding content.

However I have not taken editorial magazines out of the picture all together as I would love to work for an editorial magazine such as Wonderland, LOVE and Interview magazine. 

However there is a lot more freelance in magazines as they get photographers in for certain shoots, therefore I feel there is more stability within a branding company. I want to keep both of these options open so I have invited two contacts to the degree show, one being head of production at Conde Nast and the other being a specialised printer based in London that works for branding and editorial magazines. Hopefully they will both come and see the potential I have to either get work experience or refer me to someone who could.